Magellan “Year in Drive” Promotion

 

To help drive sales of its traffic-ready devices, Magellan wanted a promotion. I helped devise the offer, the language, the prize pool and the entire look and feel. This shipper appeared in stores like Circuit City and Best Buy. The promotion also appeared online, and the results were overwhelmingly positive, with an 18% sales boost during the 6 weeks that the promo ran.