SGI
SGI had a lot they wanted to accomplish with this direct mailer. Too much. In the end we struck a compromise: by using different font sizes and text placements I was able to prioritize the copy in a way that made sense.
SGI had a lot they wanted to accomplish with this direct mailer. Too much. In the end we struck a compromise: by using different font sizes and text placements I was able to prioritize the copy in a way that made sense.