When I got my start in advertising and marketing fifteen years ago it was because of Corwin Stone, a creative director who saw something in my writing and decided to take a chance. I’d like to say that he was the first of many African American creatives that I’ve had the pleasure of working with over the years, but I can’t.
Learning how to organize a successful trade show event is something that becomes easier the more you do it. There are seemingly a million details to keep track of, and you’re sure that you’re going to forget something important. If you been tasked with organizing a trade show event for your company, just follow these simple steps and you’ll be golden.
Has direct mail gone hipster chic? I recently received this classic, long-form mailer from online marketing pioneer Yelp and have to admit that it made me giddy.
Are you prepared for the upcoming holiday season? It’s not as far off as you think! The Email Marketing Holiday Calendar from ExactTarget offers planning tips from July through January.
There used to be a time when business success meant delivering a quality product or service, and being good to your customers. Work hard and listen well. Then along came the Internet. Business card websites were a start, but they don’t work as hard as you do. These days you need your website to be(…)