I love Pixar. Everyone loves Pixar. I remember when Toy Story came out 15 years ago. I heard the buzz. I was prepared not to like it. I loved it. And I’ve loved every movie they’ve come out with sense. And so has just about everyone else.
How does Pixar do it, again and again and again? Follow these five steps and eliminate the limits on what you or your business can achieve.
In marketing diminishing returns come quickly. It’s not a coincidence; it’s the industry moving past you while you fail to evolve.
A couple days ago I wrote a post about zagging when other marketers are zigging. My point was simply that your first job as a marketer is to get your audience’s attention, and if you’re approaching them with the same techniques that other marketers are using, there’s a good chance your message, whatever it is, will be lost on them.
You know that old saying – while everyone is zigging, it’s time to zag. It holds true in online marketing as well, and the search engines know it.
Think about it. How quickly is the SEO game changing? Hint: really quick!
To me, zigging is repurposing content and passing it off as yours. It’s metatags and link building and on and on. And on the surface these aren’t bad strategies, especially if you don’t have the time to think up something really original, like composing content that’s interesting and timely and that people really want to read.
Car payments? Bacon? Car payments? Bacon. I have a new hero. Two actually and they are Rhett and Link at said agency.
About the Author: Joe Franklin is a copywriter and online marketing strategist that lives and works in the San Francisco Bay Area.
Apple says goodbye to the Get A Mac campaign, proving the theory that life is one crushing defeat after another…until you just wish Flanders was dead.
A scant week after overtaking Microsoft as America’s second-largest company, Apple has apparently decided to retire the venerable “Get A Mac” campaign. Now, we could argue about whether this makes good business sense or not all day long, but here’s the important part: In a sea of sucktitude, “Get A Mac” consistently brought smiles to our faces. The moment we saw John Hodgman’s fact-packed melon, we knew we were in for a good time. How many other campaigns can you say that about? Uh-huh. That’s what we thought. Hopefully this tribute video takes a bit of the sting out.
Writing is as much as an art form as it is a skill, but that doesn’t mean you can’t write content that’s powerful and helps to improve your company’s ranking with the major search engines. There are certain elements that can help your website content, blog posts, articles submitted to online directories and other online content to increase your rankings and move your business forward.
Here are 10 things to look for:
