It’s Time to Break Your Old Marketing Habits
In marketing diminishing returns come quickly. It’s not a coincidence; it’s the industry moving past you while you fail to evolve.
A couple days ago I wrote a post about zagging when other marketers are zigging. My point was simply that your first job as a marketer is to get your audience’s attention, and if you’re approaching them with the same techniques that other marketers are using, there’s a good chance your message, whatever it is, will be lost on them.
Consider changing things up in order to grow and evolve:
Approach: If something works online then great, but if it doesn’t you need to fix it. Marketing your business online isn’t the same as it was three years ago. Things change and you need to evolve with your approach or you run the risk of cutting your audience short.
Brand: Is your online brand stale? Have you not rebranded your business since the day you started it? Branding online in today’s marketplace is very important. Customers really focus on brand recognition before they make purchases online and a stale, non-branded marketing approach online could work against any new potential sales.
Website: Consult a professional about your website if you haven’t touched it in five years. You might think it’s the cat’s bag but your audience might be seriously turned off by it. Don’t outdate yourself by not periodically updating your website.
The internet marketing space is not an area where you can get comfortable and set in your ways. Failure to evolve will result in brand death, and in today’s marketplace you have to do everything you can in order to really stand out.
About the Author: Joe Franklin is a copywriter and online marketing strategist that lives and works in the San Francisco Bay Area.
