Ever wonder where you’re supposed to find the time to promote your blog? If you’re blogging in your spare time, it can seem impossible. You’re already struggling just to publish a post every weekday, and sometimes you can’t even manage that. You want to work on your SEO, twitter following, and relationships with popular bloggers, [...]

You know that old saying – while everyone is zigging, it’s time to zag. It holds true in online marketing as well, and the search engines know it. Think about it. How quickly is the SEO game changing? Hint: really quick! To me, zigging is repurposing content and passing it off as yours. It’s metatags [...]

Correct me if I’m wrong, but I don’t recall Leonidas apologizing to the Persian army before battle. I definitely don’t remember Russell Crowe’s vengeful Maximus sitting down to write a few notes of sincere and profuse regret before he suited up and took out a couple of gladiators. Do you? Share: Bookmark on Delicious Digg [...]

Content marketing doesn’t mean having a blog that makes money, and it isn’t about producing content for sites like ezinearticles and Squidoo. Or having an email auto-responder. The whole idea behind content marketing is that you can use your creativity and know-how to make something cool, then take that cool thing and use it to market [...]

Pings are update tools that automatically notify all the popular search engine crawlers and other update services that you’ve added something new to your blog. Pinging is considered to be one of the easiest ways to generate blog popularity in the eyes of search engines and on search engine result pages (SERPs). Share: Bookmark on Delicious [...]

I’ve been getting comments lately from writers in charge of putting out their company’s blog. Some have asked for advice on building a following, while others simply wanted to share links with me, or seek out my honest opinion on something I could tell they were obviously proud of. One such episode comes to mind [...]