I’ve been meaning for a long time to write a post about my favorite beer campaign, Dos Equis’ “The Most Interesting Man in the World.” The reason I haven’t is because whenever I started thinking about it, it got me to thinking about beer campaigns in general. Whereas the Dos Equis campaign targets a more [...]

Ever wonder where you’re supposed to find the time to promote your blog? If you’re blogging in your spare time, it can seem impossible. You’re already struggling just to publish a post every weekday, and sometimes you can’t even manage that. You want to work on your SEO, twitter following, and relationships with popular bloggers, [...]

You know that old saying – while everyone is zigging, it’s time to zag. It holds true in online marketing as well, and the search engines know it. Think about it. How quickly is the SEO game changing? Hint: really quick! To me, zigging is repurposing content and passing it off as yours. It’s metatags [...]

Have you ever visited a website and gotten frustrated because you couldn’t find the information you came there to find? You know the sites I’m talking about; the ones that are like a maze you get lost in, and that madden you so much you just leave. When you do, it’s because you’ve just had [...]

When trying to rank well in Google for the one or two topics that your entire site is built around, creating flagship content is your best bet. Whether it’s a tutorial about search engine optimization basics or blogging for beginners, a frequently asked questions page, or an inspirational mission statement, this content serves a vital [...]

Content marketing doesn’t mean having a blog that makes money, and it isn’t about producing content for sites like ezinearticles and Squidoo. Or having an email auto-responder. The whole idea behind content marketing is that you can use your creativity and know-how to make something cool, then take that cool thing and use it to market [...]