Writing is as much as an art form as it is a skill, but that doesn’t mean you can’t write content that’s powerful and helps to improve your company’s ranking with the major search engines. There are certain elements that can help your website content, blog posts, articles submitted to online directories and other online [...]

I’ve been getting comments lately from writers in charge of putting out their company’s blog. Some have asked for advice on building a following, while others simply wanted to share links with me, or seek out my honest opinion on something I could tell they were obviously proud of. One such episode comes to mind [...]

Following is an article I wrote last year for SFAdvertising.com.  Although the economy has begun to look toward recovery, I think it’s still relevant today. This just in, consumers are tired of hearing about the financial crisis. They’re also tired of being reminded that they’re out of work, have less money to spend and are [...]

In the rush to improve a site’s search engine rankings, many site administrators, online marketing heads and business owners focus only on the copy that affects organic search content. As a copywriter, I’m  flattered by this. But as an online marketer, I have to point out that it’s a mistake. You see, there are many [...]

The following is an excerpt from a recent phone conversation I had. POTENTIAL CLIENT: Hi there, do you copywrite books? Because I’m working on a novel… ME: Nothing like that I’m afraid. I work on marketing materials. Anything from direct mail, to web content, to promotions, point of sale and more. POTENTIAL CLIENT: I own [...]

Crafting successful copy for Google AdWords requires adherence to certain style and length requirements. In particular, two key factors influence whether your copywriting will be accepted by Adwords’ seemingly mysterious approval system. The first is using the proper keywords, the second is ad length. Choose keywords that apply to the service or product you’re pedaling [...]