In marketing diminishing returns come quickly. It’s  not a coincidence; it’s the industry moving past you while you fail to evolve. A couple days ago I wrote a post about zagging when other marketers are zigging. My point was simply that your first job as a marketer is to get your audience’s attention, and if [...]

Are you a business owner that’s still trying to utilize SEO techniques that were popular years ago? If so, it’s important to know that many of the approaches that were used back in the day are now counterproductive. Share: Bookmark on Delicious Digg this Recomend on Facebook Share on Reddit Share with Stumblers Tweet this

Content marketing doesn’t mean having a blog that makes money, and it isn’t about producing content for sites like ezinearticles and Squidoo. Or having an email auto-responder. The whole idea behind content marketing is that you can use your creativity and know-how to make something cool, then take that cool thing and use it to market [...]

Search engine marketing and optimization isn’t just about increasing search engine rankings, it’s about building your brand and business online. To help make that happen it’s helpful to have an understanding of how to move beyond basic SEO techniques and begin practicing advanced online brand building. Share: Bookmark on Delicious Digg this Recomend on Facebook [...]

A conversation with a friend the other day got me to thinking, and now to writing. He was telling me about people who use mobile as a content source and what types of things they do. He said most of them are just starting from the website they’re provided with and clicking on links. The reason [...]

This story is so great I’m going to quote the whole thing, compliments of Slideshare.net. Laura Gainor wasn’t always the PR & Social Media Strategist at Comet Branding and this is the story of how that came to be. When Laura found out she and her husband were moving from Charlotte to Milwaukee, she reached [...]