Writing is as much as an art form as it is a skill, but that doesn’t mean you can’t write content that’s powerful and helps to improve your company’s ranking with the major search engines. There are certain elements that can help your website content, blog posts, articles submitted to online directories and other online [...]

Following is an article I wrote last year for SFAdvertising.com.  Although the economy has begun to look toward recovery, I think it’s still relevant today. This just in, consumers are tired of hearing about the financial crisis. They’re also tired of being reminded that they’re out of work, have less money to spend and are [...]

Crafting successful copy for Google AdWords requires adherence to certain style and length requirements. In particular, two key factors influence whether your copywriting will be accepted by Adwords’ seemingly mysterious approval system. The first is using the proper keywords, the second is ad length. Choose keywords that apply to the service or product you’re pedaling [...]

Just a quick note to say that single spaces after periods have been acceptable for quite some time now. How long, you ask? Well, at least since MS Word 2.0, which is, oh, at least a decade ago. Microsoft had their software engineers put a little extra space in there and sent all of us [...]

Maybe the most sought after copywriting on the web is SEO copywriting. SEO is an acronym for search engine optimized content, which simply means that your article has been embellished with keywords that the search engines like Yahoo! and Google will find very friendly. Unfortunately a lot of SEO copywriting isn’t very easy for people [...]

So you’re looking for a copywriter, eh? Allow me to suggest a simple way to go about finding a good one. First, don’t delegate the decision to committee because they’ll only get it wrong. Do it yourself or allow the person in charge of your marketing and communications department to do it. Start by doing [...]