Riverbed wanted to unveil two important new products at a launch event that would be kicked off with a video. I wrote the script and supervised the selection of stock footage and music, as well as the creation of engaging type treatments, motion graphics and transitions. The result was this inspirational video that got the audience to sit down and give us their attention.
When a local Straw Hat pizza needed a hook to get people in the door, I gave them one, literally. For this 30 sec. commercial I brainstormed the idea of comparing their uniquely large 18″ pizza to “the fish that got away.” And then I wrote the script. Local actors filled in to bring the idea to life on a tight budget.
The Palm Prē promised to revolutionize how we use and what we expect from mobile devices. I tested it out, enjoyed the experience and made sure all its innovative capabilities shined through in this straightforward, overview video.
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For this Magellan Triton display, which appeared in REIs throughout the country, the simple backdrop copy and attached feature cards invited consumers to test the live devices in front of them.
This case study required numerous interviews to accurately describe how wireless sales force automation technology from AT&T helped drive sales for adidas America.
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To help drive sales of its traffic-ready devices, Magellan wanted a promotion. I helped devise the offer, the language, the prize pool and the entire look and feel. This shipper appeared in stores like Circuit City and Best Buy. The promotion also appeared online, and the results were overwhelmingly positive, with an 18% sales boost during the 6 weeks that the promo ran.
For the Magellan “Explore More” promotion I helped choose a prize with a high perceived value—companion airline tickets—developed a catchy tagline to go along with it and crafted offer copy to help drive device sales.
I helped ideate and execute this month-long promo for Yahoo! and AT&T. Daily prizes were awarded to customers who checked Yahoo! mail on their AT&T phone. Promotional advertising included banners on Yahoo.com, a micro-site, weekly text messages to those who had opted in and more.
This animated Flash banner appeared on Yahoo.com and drove traffic to a promotional micro-site. The copy attacks short attention spans by quickly 1.) getting visitors’ attention, 2.) communicating what’s in it for them and 3.) persuading them to enter for a chance to WIN.