AT&T adidas
Portfolio » Corporate Collateral » -->This case study required numerous interviews to accurately describe how wireless sales force automation technology from AT&T helped drive sales for adidas America.
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Portfolio: Corporate Collateral
ChartOne
Portfolio » Corporate Collateral » -->For this case study I describe how Redline Networks helped medical records management firm ChartOne cure network pains and boost the business case for its Web-enabled ERP applications.
AT&T Zip Car
Portfolio » Corporate Collateral » -->Here I detail how AT&T wireless network coverage and reliability helped car-sharing service Zipcar answer a unique customer need.
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Avaya
Portfolio » Corporate Collateral » -->In this case study I detail how Amerindo Investment Advisors Inc. made a coast-to-coast connection with Avaya solutions, and in the process found new ways to boost productivity and reduce costs.
Gyro Group
Portfolio » Corporate Collateral » -->Gyro wanted a brochure that would capture their essence in a slick, compelling way. As senior copywriter I decided on a bold approach that helped them stand out from the crowd. The result? An inspired sales tool that performs.
AT&T
Portfolio » Corporate Collateral » -->Phones today are so much more than phones. In this case, they’re powerful GPS systems that provide turn-by-turn driving directions and a whole lot more. In this brochure for AT&T I covered off on everything there is to know about AT&T Navigator, and did it by crafting motivating headlines, hard-working sub-headlines and short, impactful paragraphs.
Sun Microsystems
Portfolio » Corporate Collateral » -->In this brochure for Sun’s “smarter enterprise” campaign I broke down complex information to focus on what really mattered: competitive advantage.
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CTB/McGraw-Hill
Portfolio » Corporate Collateral » -->CTB/McGraw-Hill’s Writing Roadmap 2.0 had distinct advantages for students and teachers alike. In this sales brochure I began with the benefits, and then described the features that made those benefits possible. It was a formula that charted a clear path to writing, and sales, success.
Mirapoint
Portfolio » Corporate Collateral » -->For this Mirapoint brochure, I began by defining the status quo, and ended by explaining how Mirapoint solutions addressed consumer pain points.