Gyro wanted a brochure that would capture their essence in a slick, compelling way. As senior copywriter I decided on a bold approach that helped them stand out from the crowd. The result? An inspired sales tool that performs.
Phones today are so much more than phones. In this case, they’re powerful GPS systems that provide turn-by-turn driving directions and a whole lot more. In this brochure for AT&T I covered off on everything there is to know about AT&T Navigator, and did it by crafting motivating headlines, hard-working sub-headlines and short, impactful paragraphs.
In this brochure for Sun’s “smarter enterprise” campaign I broke down complex information to focus on what really mattered: competitive advantage.
CTB/McGraw-Hill’s Writing Roadmap 2.0 had distinct advantages for students and teachers alike. In this sales brochure I began with the benefits, and then described the features that made those benefits possible. It was a formula that charted a clear path to writing, and sales, success.
For this Mirapoint brochure, I began by defining the status quo, and ended by explaining how Mirapoint solutions addressed consumer pain points.