Joe Franklin: a copywriter in San Francisco » Brochures http://www.joe-franklin.com Increase website traffic and improve search engine position with San Francisco Bay Area copywriter Joe Franklin. Wed, 21 Apr 2010 21:54:15 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Gyro Group http://www.joe-franklin.com/2009/01/gyro-group http://www.joe-franklin.com/2009/01/gyro-group#comments Wed, 21 Jan 2009 18:18:14 +0000 joejdf http://www.joe-franklin.com/?p=265 gyrobrochure-4

Gyro wanted a brochure that would capture their essence in a slick, compelling way. As senior copywriter I decided on a bold approach that helped them stand out from the crowd. The result? An inspired sales tool that performs.

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]]> http://www.joe-franklin.com/2009/01/gyro-group/feed 0 AT&T http://www.joe-franklin.com/2009/01/att http://www.joe-franklin.com/2009/01/att#comments Wed, 21 Jan 2009 07:00:11 +0000 joejdf http://www.joe-franklin.com/?p=279 navigator-brochure500


Phones today are so much more than phones. In this case, they’re powerful GPS systems that provide turn-by-turn driving directions and a whole lot more. In this brochure for AT&T I covered off on everything there is to know about AT&T Navigator, and did it by crafting motivating headlines, hard-working sub-headlines and short, impactful paragraphs.

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]]> http://www.joe-franklin.com/2009/01/att/feed 0 Sun Microsystems http://www.joe-franklin.com/2009/01/sun-microsystems http://www.joe-franklin.com/2009/01/sun-microsystems#comments Tue, 20 Jan 2009 18:42:49 +0000 joejdf http://www.joe-franklin.com/?p=273 sun_brochure-2

In this brochure for Sun’s “smarter enterprise” campaign I broke down complex information to focus on what really mattered: competitive advantage.

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]]> http://www.joe-franklin.com/2009/01/sun-microsystems/feed 0 CTB/McGraw-Hill http://www.joe-franklin.com/2009/01/mcgraw-hill-2 http://www.joe-franklin.com/2009/01/mcgraw-hill-2#comments Mon, 19 Jan 2009 18:54:42 +0000 joejdf http://www.joe-franklin.com/?p=276 ctb_wr_brochure-1

CTB/McGraw-Hill’s Writing Roadmap 2.0 had distinct advantages for students and teachers alike. In this sales brochure I began with the benefits, and then described the features that made those benefits possible. It was a formula that charted a clear path to writing, and sales, success.

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]]> http://www.joe-franklin.com/2009/01/mcgraw-hill-2/feed 0 Mirapoint http://www.joe-franklin.com/2009/01/mirapoint-2 http://www.joe-franklin.com/2009/01/mirapoint-2#comments Mon, 19 Jan 2009 18:29:03 +0000 joejdf http://www.joe-franklin.com/?p=271 mirapoint_brochure-2

For this Mirapoint brochure, I began by defining the status quo, and ended by explaining how Mirapoint solutions addressed consumer pain points.

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