Joe Franklin: San Francisco Copywriter » Corporate Collateral http://www.joe-franklin.com San Francisco Bay Area Copywriter & SEO specialist Joe Franklin; online portfolio Fri, 21 Oct 2011 14:03:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 AT&T adidas http://www.joe-franklin.com/2009/01/att-adidas?utm_source=rss&utm_medium=rss&utm_campaign=att-adidas http://www.joe-franklin.com/2009/01/att-adidas#comments Thu, 22 Jan 2009 18:34:03 +0000 joejdf http://www.joe-franklin.com/?p=574 att_adidas_casestudy-1-1

This case study required numerous interviews to accurately describe how wireless sales force automation technology from AT&T helped drive sales for adidas America.
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]]> http://www.joe-franklin.com/2009/01/att-adidas/feed 0 ChartOne http://www.joe-franklin.com/2009/01/chartone?utm_source=rss&utm_medium=rss&utm_campaign=chartone http://www.joe-franklin.com/2009/01/chartone#comments Thu, 22 Jan 2009 07:20:03 +0000 joejdf http://www.joe-franklin.com/?p=445 chartone

For this case study I describe how Redline Networks helped medical records management firm ChartOne cure network pains and boost the business case for its Web-enabled ERP applications.

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]]> http://www.joe-franklin.com/2009/01/chartone/feed 0 AT&T Zip Car http://www.joe-franklin.com/2009/01/att-zip-car?utm_source=rss&utm_medium=rss&utm_campaign=att-zip-car http://www.joe-franklin.com/2009/01/att-zip-car#comments Thu, 22 Jan 2009 07:10:56 +0000 joejdf http://www.joe-franklin.com/?p=563 att_zipcarcasestudy-1

Here I detail how AT&T wireless network coverage and reliability helped car-sharing service Zipcar answer a unique customer need.
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]]> http://www.joe-franklin.com/2009/01/att-zip-car/feed 0 Avaya http://www.joe-franklin.com/2009/01/amerindo?utm_source=rss&utm_medium=rss&utm_campaign=amerindo http://www.joe-franklin.com/2009/01/amerindo#comments Thu, 22 Jan 2009 06:49:36 +0000 joejdf http://www.joe-franklin.com/?p=438 amerindo_casestudy-1

In this case study I detail how Amerindo Investment Advisors Inc. made a coast-to-coast connection with Avaya solutions, and in the process found new ways to boost productivity and reduce costs.

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]]> http://www.joe-franklin.com/2009/01/amerindo/feed 0 Gyro Group http://www.joe-franklin.com/2009/01/gyro-group?utm_source=rss&utm_medium=rss&utm_campaign=gyro-group http://www.joe-franklin.com/2009/01/gyro-group#comments Wed, 21 Jan 2009 18:18:14 +0000 joejdf http://www.joe-franklin.com/?p=265 gyrobrochure-4

Gyro wanted a brochure that would capture their essence in a slick, compelling way. As senior copywriter I decided on a bold approach that helped them stand out from the crowd. The result? An inspired sales tool that performs.

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]]> http://www.joe-franklin.com/2009/01/gyro-group/feed 0 AT&T http://www.joe-franklin.com/2009/01/att?utm_source=rss&utm_medium=rss&utm_campaign=att http://www.joe-franklin.com/2009/01/att#comments Wed, 21 Jan 2009 07:00:11 +0000 joejdf http://www.joe-franklin.com/?p=279 navigator-brochure500


Phones today are so much more than phones. In this case, they’re powerful GPS systems that provide turn-by-turn driving directions and a whole lot more. In this brochure for AT&T I covered off on everything there is to know about AT&T Navigator, and did it by crafting motivating headlines, hard-working sub-headlines and short, impactful paragraphs.

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]]> http://www.joe-franklin.com/2009/01/att/feed 0 Sun Microsystems http://www.joe-franklin.com/2009/01/sun-microsystems?utm_source=rss&utm_medium=rss&utm_campaign=sun-microsystems http://www.joe-franklin.com/2009/01/sun-microsystems#comments Tue, 20 Jan 2009 18:42:49 +0000 joejdf http://www.joe-franklin.com/?p=273 sun_brochure-2

In this brochure for Sun’s “smarter enterprise” campaign I broke down complex information to focus on what really mattered: competitive advantage.

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]]> http://www.joe-franklin.com/2009/01/sun-microsystems/feed 0 Press Releases http://www.joe-franklin.com/2009/01/press-releases?utm_source=rss&utm_medium=rss&utm_campaign=press-releases http://www.joe-franklin.com/2009/01/press-releases#comments Mon, 19 Jan 2009 19:32:00 +0000 joejdf http://www.joe-franklin.com/?p=288 Graphic HereDescription here. Press Releases Below

]]> http://www.joe-franklin.com/2009/01/press-releases/feed 0 CTB/McGraw-Hill http://www.joe-franklin.com/2009/01/mcgraw-hill-2?utm_source=rss&utm_medium=rss&utm_campaign=mcgraw-hill-2 http://www.joe-franklin.com/2009/01/mcgraw-hill-2#comments Mon, 19 Jan 2009 18:54:42 +0000 joejdf http://www.joe-franklin.com/?p=276 ctb_wr_brochure-1

CTB/McGraw-Hill’s Writing Roadmap 2.0 had distinct advantages for students and teachers alike. In this sales brochure I began with the benefits, and then described the features that made those benefits possible. It was a formula that charted a clear path to writing, and sales, success.

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]]> http://www.joe-franklin.com/2009/01/mcgraw-hill-2/feed 0 Mirapoint http://www.joe-franklin.com/2009/01/mirapoint-2?utm_source=rss&utm_medium=rss&utm_campaign=mirapoint-2 http://www.joe-franklin.com/2009/01/mirapoint-2#comments Mon, 19 Jan 2009 18:29:03 +0000 joejdf http://www.joe-franklin.com/?p=271 mirapoint_brochure-2

For this Mirapoint brochure, I began by defining the status quo, and ended by explaining how Mirapoint solutions addressed consumer pain points.

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