Portfolio: Print

triton_rock

Counter Display

Portfolio » Print » -->

For this Magellan Triton display, which appeared in REIs throughout the country, the simple backdrop copy and attached feature cards invited consumers to test the live devices in front of them.

Fry's Endcap

Permanent End Cap

Portfolio » Print » -->

This permanent in-store Fry’s display was all about cutting through a cluttered retail environment and making it easy for consumers to purchase the Magellan GPS device that was right for them. Copy elements included a Good, Better, Best comparison chart, device feature cards and an ad that highlighted Magellan’s unique AAA partnership.

AT&T GoPhone Metro

AT&T Metro

Portfolio » Print » -->

AT&T wanted to update the look and feel of its GoPhone prepaid phone. In this ad I focused on strong reader benefits and kept it short to stop them in their tracks.

mirapointad

Mirapoint

Portfolio » Print » -->

This Mirapoint ad, which originally appeared in Computerworld, was meant to promote the company as much as its product. And the link that appears at the bottom helped prove that when it comes to copy, sometimes more is better.

smithstearnad

SmithStern Yachts

Portfolio » Print » -->

Find me a satisfied customer who’s willing to go on the record, and I can lead them down testimonial lane in a way that works for you and your brand.

etrade-gap-1447-1

E*TRADE

Portfolio » Print » -->

Who can resist opening an envelope that implies the possibility of a better future, speaks to a group of which they are a member and uses the word “your”?

Belizza

Portfolio » Print » -->

When it comes to packaging copy, decisions need to be made about what gets included. For this Belizza Smoothie Pack, I leveraged the product’s cultural heritage and energy giving power as successful sales tools.

WebEx Direct Mail

WebEx

Portfolio » Print » -->

Seeking to retain their #1 market share position for online meetings, WebEx needed to create 1,000 new leads. The solution was a multi-stage, direct-mail campaign in which I highlighted how WebEx’s solutions could make recipients more successful in their fields. All told the campaign achieved 1,767 unique leads for a 5 percent response rate that easily exceeded expectations.

avaya_partner_dm

Avaya

Portfolio » Print » -->

More than any other medium, direct response gives us an absolute count of how we did in the competitive marketplace. Testing one ad against another is malarkey proof, and I’m happy to say that this one was a winner.

sgi-prism-dm

SGI

Portfolio » Print » -->

SGI had a lot they wanted to accomplish with this direct mailer. Too much. In the end we struck a compromise: by using different font sizes and text placements I was able to prioritize the copy in a way that made sense.