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Corporate Collateral
Gyro Group wanted a brochure that would capture their essence in a slick, compelling way. I crafted impactful copy that married nicely with engaging photography. The result? An inspired sales tool that performs.
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Print Advertising
Straw Hat Pizza wanted to grab market share in the Billings, MT area, where few consumers have ever heard of them. Working with the client and a designer, we decided on an approach that leveraged appetite appeal, fun copy, brand heritage, and a unique differentiator – take and bake pizza. I also helped manage the media buy and placement.
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Sales Collateral
To position the channel for success you have to arm them with sales materials that help close the deal. In this data sheet I touted the Magellan Triton GPS receiver’s greatest benefits and most standout features, and worked with art directors to brand the device in a way that bespoke its place in the sustainable marketplace.
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Direct Mail Campaigns
Direct mail is a tactic that still has its place in today’s digital world. Case in point: Vonage. I employed tongue-in-cheek flattery to coax recipients to turn the card over and view the offer. Thanks to A/B testing, list segmentation and other DM best practices the campaign pulled in a hearty 1.6% response rate.
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Promotions and Sweepstakes Development
I’ve thought up, sold-in and executed dozens of sweepstakes and promotions. To help Magellan drive sales during their annual Dads and Grads start of summer push, I helped devise the “Explore More” campaign. Tactics included free standing displays, directional signage, a micro-site and emails. The gift’s high-perceived value helped ensure the campaign’s success.
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Case Studies
Case studies are a great way to promote the unique value your organization provides, and I’ve written probably 100 of them. This one required numerous interviews to accurately describe how wireless sales force automation technology from AT&T helped drive sales for adidas America.
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In-store Communications
When Hägen-Dazs introduced its new Reserve line of ice cream, the company wanted to communicate it in a distinctly different way. For this freezer cling, which appeared in Safeway and other grocery stores, I borrowed a popular saying and flipped it. Mauna Lau is the region in Hawaii where the honey is sourced.
