Joe Franklin: a copywriter in San Francisco » Ads

AT&T Metro

joejdf — Thu, 22 Jan 2009 08:30:29 +0000

AT&T wanted to update the look and feel of its GoPhone prepaid phone. In this ad I focused on strong reader benefits and kept it short to stop them in their tracks.

Mirapoint

joejdf — Thu, 22 Jan 2009 08:27:16 +0000

This Mirapoint ad, which originally appeared in Computerworld, was meant to promote the company as much as its product. And the link that appears at the bottom helped prove that when it comes to copy, sometimes more is better.

SmithStern Yachts

joejdf — Thu, 22 Jan 2009 07:01:47 +0000

Find me a satisfied customer who’s willing to go on the record, and I can lead them down testimonial lane in a way that works for you and your brand.

Acuity

joejdf — Tue, 06 Jan 2009 08:36:07 +0000

CTB/McGraw-Hill’s new learning tool promised to do so much it was difficult to know where to begin. In the end I chose to embrace the mayhem.

Belizza

joejdf — Thu, 01 Jan 2009 07:17:06 +0000

If buyers have never heard of your product, how do you convince them that they need to stock it in their freezers? In this ad for Belizza’s brand of exotic sorbets, I promised a growing health trend and rapid sales. In the end buyers, and consumers, ate it up.