For this Magellan Triton display, which appeared in REIs throughout the country, the simple backdrop copy and attached feature cards invited consumers to test the live devices in front of them.

This permanent in-store Fry’s display was all about cutting through a cluttered retail environment and making it easy for consumers to purchase the Magellan GPS device that was right for them. Copy elements included a Good, Better, Best comparison chart, device feature cards and an ad that highlighted Magellan’s unique AAA partnership.

When Häagen-Dazs introduced their new Reserve line of ice cream, they wanted to communicate it in a distinctly different way. For this freezer cling that appeared in Safeway and other fine grocery stores, I borrowed a popular saying and flipped it. Mauna Lau is the region in Hawaii where the honey is sourced.

For this Häagen-Dazs coffee sleeve, HD neded to communicate multiple offers, create appetite appeal and include necessary legal copy. It was a lot to accomplish in a small amount of space.

To teach salespeople at Best Buy how to sell the SanDisk Sansa Wi-Fi MP3 player, I organized this tip card copy into a series of panels that clearly communicated what the device was, how it worked and its main features and benefits.