When it comes to packaging copy, decisions need to be made about what gets included. For this Belizza Smoothie Pack, I leveraged the product’s cultural heritage and energy giving power as successful sales tools.

The packaging copy for this Sprint PCS pre-paid phone had to pull double-duty—describe the phone and how to activate it, and also list its features and benefits.

For each product within Magellan’s Maestro line, I prioritized the device’s top five features and listed them in bullet form on the front panel. Screen shots with captions helped save space on the back.