Sprint PCS

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The packaging copy for this Sprint PCS pre-paid phone had to pull double-duty—describe the phone and how to activate it, and also list its features and benefits.

Freezer Cling

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When Häagen-Dazs introduced their new Reserve line of ice cream, they wanted to communicate it in a distinctly different way. For this freezer cling that appeared in Safeway and other fine grocery stores, I borrowed a popular saying and flipped it. Mauna Lau is the region in Hawaii where the honey is sourced.

Coffee Sleeve

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For this Häagen-Dazs coffee sleeve, HD neded to communicate multiple offers, create appetite appeal and include necessary legal copy. It was a lot to accomplish in a small amount of space.

Magellan Maestro Packaging

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For each product within Magellan’s Maestro line, I prioritized the device’s top five features and listed them in bullet form on the front panel. Screen shots with captions helped save space on the back.

Salesperson Tip Card

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To teach salespeople at Best Buy how to sell the SanDisk Sansa Wi-Fi MP3 player, I organized this tip card copy into a series of panels that clearly communicated what the device was, how it worked and its main features and benefits.

Acuity

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CTB/McGraw-Hill’s new learning tool promised to do so much it was difficult to know where to begin. In the end I chose to embrace the mayhem.

Belizza

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If buyers have never heard of your product, how do you convince them that they need to stock it in their freezers? In this ad for Belizza’s brand of exotic sorbets, I promised a growing health trend and rapid sales. In the end buyers, and consumers, ate it up.