To help drive sales of its traffic-ready devices, Magellan wanted a promotion. I helped devise the offer, the language, the prize pool and the entire look and feel. This shipper appeared in stores like Circuit City and Best Buy. The promotion also appeared online, and the results were overwhelmingly positive, with an 18% sales boost during the 6 weeks that the promo ran.
For the Magellan “Explore More” promotion I helped choose a prize with a high perceived value—companion airline tickets—developed a catchy tagline to go along with it and crafted offer copy to help drive device sales.
I helped ideate and execute this month-long promo for Yahoo! and AT&T. Daily prizes were awarded to customers who checked Yahoo! mail on their AT&T phone. Promotional advertising included banners on Yahoo.com, a micro-site, weekly text messages to those who had opted in and more.
This animated Flash banner appeared on Yahoo.com and drove traffic to a promotional micro-site. The copy attacks short attention spans by quickly 1.) getting visitors’ attention, 2.) communicating what’s in it for them and 3.) persuading them to enter for a chance to WIN.