Joe Franklin: a copywriter in San Francisco » Rich Media

Palm Prē

joejdf — Tue, 21 Jul 2009 18:12:43 +0000

The Palm Prē promised to revolutionize how we use and what we expect from mobile devices. I tested it out, enjoyed the experience and made sure all its innovative capabilities shined through in this straightforward, overview video.
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Magellan Triton Microsite

joejdf — Tue, 20 Jan 2009 06:30:40 +0000

The work I did for Magellan’s Triton device allowed me to create a tone and voice that challenged consumers to explore the world around them. Find inspiration in exploration and, Turn the outdoors into your own backyard were just a couple of the lines that figured prominently on in-store displays, signage, dealer sheets, etc. And it all came together in this Flash microsite.

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Häagen-Dazs Cinnamon Dulce de Leche – Flash Movie

joejdf — Mon, 19 Jan 2009 21:50:19 +0000

Sometimes there just isn’t a word in the dictionary that describes a new ice cream flavor’s unique taste. That’s why I decided to invent one: “de lechable”. Häagen-Dazs liked it. So did consumers. Enough to make Cinnamon Dulce de Leche HD’s most popular new flavor.

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SanDisk Flash Banner

joejdf — Mon, 19 Jan 2009 21:24:45 +0000

To help SanDisk spread the word that its high-capacity flash memory cards could capture video and not just photos, I devised copy that made their point abundantly clear.

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Sun Movie

joejdf — Mon, 19 Jan 2009 21:18:31 +0000

Not only did I write this 2–minute video script for Sun’s “smarter enterprise” solution, I acted in it as well.

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