AffinityCircles.com
Portfolio » Web » -->Affinity Circles needed to clarify its messaging in a way that separated them from their competitors. I crafted entertaining, informative, crawl-able Web copy that helped make them an industry leader.
Portfolio: Web
Mirapoint
Portfolio » Web » -->Mirapoint wanted to get the world out that building and maintaining an enterprise’s secure messaging infrastructure was as simple as choosing them. In helping devise their One&Done campaign I not only provided the insightful creative direction and copywriting they were looking for, I also acted as their corporate spokes model. Now that truly is one and done.
Trilibis.com
Portfolio » Web » -->I helped Trilibis Mobile decide what they wanted to say and how they wanted to say it, and also suggested a simple navigational scheme that gave their innovative product, SmartPath, its smart path to success.
HäagenDazs.com/Reserve
Portfolio » Web » -->I developed a worldy tone and voice to help separate Häagen-Dazs’ new Reserve line of ice cream from its regular brand. Words like exclusive, exotic, sourced, rich, evocative, unique and sumptuous created appetite appeal that helped make Reserve’s debut a successful one.
WM Ware
Portfolio » Web » -->Who knew a company could run up to 30 separate systems on a single server, reduce power and space requirements in the process, and annually save several hundred thousand dollars on hardware purchases alone? Welch’s knew. Their employment of VMware’s virtual infrastructure allowed them do all this and more. Now that’s sweet. And juicy too…
Genbook.com
Portfolio » Web » -->I helped Genbook develop a comprehensive brand position, brand strategy and clear value proposition, and then carried it all through with targeted Web site copy. The result was a 13% increase in marketshare.
goAUPAIR.com
Portfolio » Web » -->goAUPAIR needed to detail five different program and pricing levels, aupair profiles, selection processes and a whole lot more. I suggested an intuitive navigational scheme and a straight forward tone and voice that resonated with time-crunched, non-tech-savvy moms.
Jaypar.com
Portfolio » Web » -->As a company still in its infant stage, Jaypar needed its Web copy to speak to potential investors as much as to prospective customers. I helped them accomplish both.