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Mirapoint wanted to get the world out that building and maintaining an enterprise’s secure messaging infrastructure was as simple as choosing them. In helping devise their One&Done campaign I not only provided the insightful creative direction and copywriting they were looking for, I also acted as their corporate spokes model. Now that truly is one and done.
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For this animated .gif banner I worked a loop: 1.) push the offer; 2.) address the target’s pain points; 3.) push the offer. The white paper was ultimately downloaded over 800 times, which created the same number of unique A-list leads.
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Light on copy, high on impact, these static Hyperion banners all garnered click-through rates above 1.5%.
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Testing, it’s the beauty of working online. The banner you see here is round four, and features the most copy of the bunch, but it’s also the one that pulled the strongest.
