Joe Franklin: a copywriter in San Francisco » Banners

Mirapoint

joejdf — Thu, 22 Jan 2009 06:50:19 +0000

Mirapoint wanted to get the world out that building and maintaining an enterprise’s secure messaging infrastructure was as simple as choosing them. In helping devise their One&Done campaign I not only provided the insightful creative direction and copywriting they were looking for, I also acted as their corporate spokes model. Now that truly is one and done.

WebEx

joejdf — Wed, 21 Jan 2009 22:56:14 +0000

For this animated .gif banner I worked a loop: 1.) push the offer; 2.) address the target’s pain points; 3.) push the offer. The white paper was ultimately downloaded over 800 times, which created the same number of unique A-list leads.

Hyperion

joejdf — Fri, 16 Jan 2009 23:01:34 +0000

Light on copy, high on impact, these static Hyperion banners all garnered click-through rates above 1.5%.

McGraw-Hill

joejdf — Fri, 16 Jan 2009 22:31:23 +0000

Testing, it’s the beauty of working online. The banner you see here is round four, and features the most copy of the bunch, but it’s also the one that pulled the strongest.