Joe Franklin: San Francisco Copywriter » Web

Riverbed

joejdf — Mon, 11 Apr 2011 18:12:24 +0000

To view the flash content, please go to Riverbed

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AffinityCircles.com

joejdf — Thu, 22 Jan 2009 06:58:58 +0000

Affinity Circles needed to clarify its messaging in a way that separated them from their competitors. I crafted entertaining, informative, crawl-able Web copy that helped make them an industry leader.

WebEx

joejdf — Thu, 22 Jan 2009 06:15:45 +0000

In this HTML mailer I helped WebEx put their best foot forward by selling the powerful benefits of WebEx software. A free industry white paper helped capture additional leads.

Trilibis.com

joejdf — Thu, 22 Jan 2009 02:00:56 +0000

I helped Trilibis Mobile decide what they wanted to say and how they wanted to say it, and also suggested a simple navigational scheme that gave their innovative product, SmartPath, its smart path to success.

HäagenDazs.com/Reserve

joejdf — Wed, 21 Jan 2009 23:30:55 +0000

I developed a worldy tone and voice to help separate Häagen-Dazs’ new Reserve line of ice cream from its regular brand. Words like exclusive, exotic, sourced, rich, evocative, unique and sumptuous created appetite appeal that helped make Reserve’s debut a successful one.

WM Ware

joejdf — Wed, 21 Jan 2009 22:16:06 +0000

Who knew a company could run up to 30 separate systems on a single server, reduce power and space requirements in the process, and annually save several hundred thousand dollars on hardware purchases alone? Welch’s knew. Their employment of VMware’s virtual infrastructure allowed them do all this and more. Now that’s sweet. And juicy too…

Bay-Ship.com

joejdf — Wed, 21 Jan 2009 22:07:36 +0000

Bay Ship & Yacht wanted to expand their businesses from servicing the SF Bay’s ferry’s, tugs and Coast Guard clippers, to super-yachts making their way up the Pacific coast. To help them hook the big fish I developed a new website for them from the ground up that places a premium on high-resolution photography. I managed designers, web developers, photographers, and oh yeah, and I wrote all of the copy too.

Häagen-Dazs Cinnamon Dulce de Leche – Flash Movie

joejdf — Mon, 19 Jan 2009 21:50:19 +0000

Sometimes there just isn’t a word in the dictionary that describes a new ice cream flavor’s unique taste. That’s why I decided to invent one: “de lechable”. Häagen-Dazs liked it. So did consumers. Enough to make Cinnamon Dulce de Leche HD’s most popular new flavor.

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SanDisk Flash Banner

joejdf — Mon, 19 Jan 2009 21:24:45 +0000

To help SanDisk spread the word that its high-capacity flash memory cards could capture video and not just photos, I devised copy that made their point abundantly clear.

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alvisfrantzlaw.com

joejdf — Fri, 16 Jan 2009 23:19:55 +0000

Alvis Frantz and Associates has been a successful law firm in the Brentwood, Calif. community for over 10 years, no thanks to their previous website. I helped them develop a communication strategy that put their new site to work as a lean, mean, lead-generation machine.