Joe Franklin: a copywriter in San Francisco » HTML Mailers

WebEx

joejdf — Thu, 22 Jan 2009 06:15:45 +0000

In this HTML mailer I helped WebEx put their best foot forward by selling the powerful benefits of WebEx software. A free industry white paper helped capture additional leads.

WM Ware

joejdf — Wed, 21 Jan 2009 22:16:06 +0000

Who knew a company could run up to 30 separate systems on a single server, reduce power and space requirements in the process, and annually save several hundred thousand dollars on hardware purchases alone? Welch’s knew. Their employment of VMware’s virtual infrastructure allowed them do all this and more. Now that’s sweet. And juicy too…

Sun

joejdf — Fri, 16 Jan 2009 22:27:28 +0000

Sun wanted to incent membership into its Inner Circle program by giving away a free Inside Jack T-shirt. I helped them go viral by speaking directly to their target audience in Jack’s own voice. The integrated campaign helped boost Inner Circle membership by over 35,000 members in the first three weeks alone.

SGI

joejdf — Fri, 16 Jan 2009 22:18:36 +0000

When SGI asked me to craft an ad that spoke to forensic scientists I made sure I knew the product, and its target market, inside and out. A variable field mailer helped make talk of terascale data, interactive visualization and billion-polygone models a little more personal. The result was a 32% open and 17% click-through rate.