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Sun wanted to incent membership into its Inner Circle program by giving away a free Inside Jack T-shirt. I helped them go viral by speaking directly to their target audience in Jack’s own voice. The integrated campaign helped boost Inner Circle membership by over 35,000 members in the first three weeks alone.
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When SGI asked me to craft an ad that spoke to forensic scientists I made sure I knew the product, and its target market, inside and out. A variable field mailer helped make talk of terascale data, interactive visualization and billion-polygone models a little more personal. The result was a 32% open and 17% click-through rate.
