Affinity Circles needed to clarify its messaging in a way that separated them from their competitors. I crafted entertaining, informative, crawl-able Web copy that helped make them an industry leader.
I helped Trilibis Mobile decide what they wanted to say and how they wanted to say it, and also suggested a simple navigational scheme that gave their innovative product, SmartPath, its smart path to success.
I developed a worldy tone and voice to help separate Häagen-Dazs’ new Reserve line of ice cream from its regular brand. Words like exclusive, exotic, sourced, rich, evocative, unique and sumptuous created appetite appeal that helped make Reserve’s debut a successful one.
I helped Genbook develop a comprehensive brand position, brand strategy and clear value proposition, and then carried it all through with targeted Web site copy. The result was a 13% increase in marketshare.
goAUPAIR needed to detail five different program and pricing levels, aupair profiles, selection processes and a whole lot more. I suggested an intuitive navigational scheme and a straight forward tone and voice that resonated with time-crunched, non-tech-savvy moms.
As a company still in its infant stage, Jaypar needed its Web copy to speak to potential investors as much as to prospective customers. I helped them accomplish both.