Affinity Circles needed to clarify its messaging in a way that separated them from their competitors. I crafted entertaining, informative, crawl-able Web copy that helped make them an industry leader.
I helped Trilibis Mobile decide what they wanted to say and how they wanted to say it, and also suggested a simple navigational scheme that gave their innovative product, SmartPath, its smart path to success.
I developed a worldy tone and voice to help separate Häagen-Dazs’ new Reserve line of ice cream from its regular brand. Words like exclusive, exotic, sourced, rich, evocative, unique and sumptuous created appetite appeal that helped make Reserve’s debut a successful one.
Bay Ship & Yacht wanted to expand their businesses from servicing the SF Bay’s ferry’s, tugs and Coast Guard clippers, to super-yachts making their way up the Pacific coast. To help them hook the big fish I developed a new website for them from the ground up that places a premium on high-resolution photography. I managed designers, web developers, photographers, and oh yeah, and I wrote all of the copy too.
Alvis Frantz and Associates has been a successful law firm in the Brentwood, Calif. community for over 10 years, no thanks to their previous website. I helped them develop a communication strategy that put their new site to work as a lean, mean, lead-generation machine.