Joe Franklin: San Francisco Copywriter » Web Sites http://www.joe-franklin.com San Francisco Bay Area Copywriter & SEO specialist Joe Franklin; online portfolio Fri, 21 Oct 2011 14:03:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 AffinityCircles.com http://www.joe-franklin.com/2009/01/affinitycirclescom?utm_source=rss&utm_medium=rss&utm_campaign=affinitycirclescom http://www.joe-franklin.com/2009/01/affinitycirclescom#comments Thu, 22 Jan 2009 06:58:58 +0000 joejdf http://www.joe-franklin.com/?p=144 affinitycirclesAffinity Circles needed to clarify its messaging in a way that separated them from their competitors. I crafted entertaining, informative, crawl-able Web copy that helped make them an industry leader.

]]> http://www.joe-franklin.com/2009/01/affinitycirclescom/feed 0 Trilibis.com http://www.joe-franklin.com/2009/01/trillibiscom?utm_source=rss&utm_medium=rss&utm_campaign=trillibiscom http://www.joe-franklin.com/2009/01/trillibiscom#comments Thu, 22 Jan 2009 02:00:56 +0000 joejdf http://www.joe-franklin.com/?p=186 trilibisI helped Trilibis Mobile decide what they wanted to say and how they wanted to say it, and also suggested a simple navigational scheme that gave their innovative product, SmartPath, its smart path to success.

]]> http://www.joe-franklin.com/2009/01/trillibiscom/feed 0 HäagenDazs.com/Reserve http://www.joe-franklin.com/2009/01/haagen-dazs-reserve?utm_source=rss&utm_medium=rss&utm_campaign=haagen-dazs-reserve http://www.joe-franklin.com/2009/01/haagen-dazs-reserve#comments Wed, 21 Jan 2009 23:30:55 +0000 joejdf http://www.joe-franklin.com/?p=194 haagen-dazs-reserve

I developed a worldy tone and voice to help separate Häagen-Dazs’ new Reserve line of ice cream from its regular brand. Words like exclusive, exotic, sourced, rich, evocative, unique and sumptuous created appetite appeal that helped make Reserve’s debut a successful one.

]]> http://www.joe-franklin.com/2009/01/haagen-dazs-reserve/feed 0 Bay-Ship.com http://www.joe-franklin.com/2009/01/genbookcom?utm_source=rss&utm_medium=rss&utm_campaign=genbookcom http://www.joe-franklin.com/2009/01/genbookcom#comments Wed, 21 Jan 2009 22:07:36 +0000 joejdf http://www.joe-franklin.com/?p=140 Bay Ship & Yacht wanted to expand their businesses from servicing the SF Bay’s ferry’s, tugs and Coast Guard clippers, to super-yachts making their way up the Pacific coast. To help them hook the big fish I developed a new website for them from the ground up that places a premium on high-resolution photography. I managed designers, web developers, photographers, and oh yeah, and I wrote all of the copy too.

]]> http://www.joe-franklin.com/2009/01/genbookcom/feed 0 alvisfrantzlaw.com http://www.joe-franklin.com/2009/01/goaupaircom?utm_source=rss&utm_medium=rss&utm_campaign=goaupaircom http://www.joe-franklin.com/2009/01/goaupaircom#comments Fri, 16 Jan 2009 23:19:55 +0000 joejdf http://www.joe-franklin.com/?p=188 Alvis Frantz and Associates has been a successful law firm in the Brentwood, Calif. community for over 10 years, no thanks to their previous website. I helped them develop a communication strategy that put their new site to work as a lean, mean, lead-generation machine.

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