Joe Franklin: a copywriter in San Francisco

Palm Prē

joejdf — Tue, 21 Jul 2009 18:12:43 +0000

The Palm Prē promised to revolutionize how we use and what we expect from mobile devices. I tested it out, enjoyed the experience and made sure all its innovative capabilities shined through in this straightforward, overview video.
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“The Great Tartakovsky”

joejdf — Sat, 24 Jan 2009 09:06:31 +0000

Follow along with twenty-three-year-old Milo T. Featherstone as he rides his bike from small town Iowa to San Francisco, where his wholesome qualities endear him to a stable of friends that operate in a world infinitely larger and more mysterious than anything he’d ever imagined.

Counter Display

joejdf — Thu, 22 Jan 2009 19:40:07 +0000

For this Magellan Triton display, which appeared in REIs throughout the country, the simple backdrop copy and attached feature cards invited consumers to test the live devices in front of them.

AT&T adidas

joejdf — Thu, 22 Jan 2009 18:34:03 +0000

This case study required numerous interviews to accurately describe how wireless sales force automation technology from AT&T helped drive sales for adidas America.
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Magellan “Year in Drive” Promotion

joejdf — Thu, 22 Jan 2009 18:32:26 +0000

To help drive sales of its traffic-ready devices, Magellan wanted a promotion. I helped devise the offer, the language, the prize pool and the entire look and feel. This shipper appeared in stores like Circuit City and Best Buy. The promotion also appeared online, and the results were overwhelmingly positive, with an 18% sales boost during the 6 weeks that the promo ran.

Magellan “Explore More” Promo

joejdf — Thu, 22 Jan 2009 17:18:34 +0000

For the Magellan “Explore More” promotion I helped choose a prize with a high perceived value—companion airline tickets—developed a catchy tagline to go along with it and crafted offer copy to help drive device sales.

Yahoo! / AT&T

joejdf — Thu, 22 Jan 2009 17:13:24 +0000

I helped ideate and execute this month-long promo for Yahoo! and AT&T. Daily prizes were awarded to customers who checked Yahoo! mail on their AT&T phone. Promotional advertising included banners on Yahoo.com, a micro-site, weekly text messages to those who had opted in and more.

Yahoo! / AT&T

joejdf — Thu, 22 Jan 2009 09:00:48 +0000

This animated Flash banner appeared on Yahoo.com and drove traffic to a promotional micro-site. The copy attacks short attention spans by quickly 1.) getting visitors’ attention, 2.) communicating what’s in it for them and 3.) persuading them to enter for a chance to WIN.

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Permanent End Cap

joejdf — Thu, 22 Jan 2009 08:50:12 +0000

This permanent in-store Fry’s display was all about cutting through a cluttered retail environment and making it easy for consumers to purchase the Magellan GPS device that was right for them. Copy elements included a Good, Better, Best comparison chart, device feature cards and an ad that highlighted Magellan’s unique AAA partnership.

AT&T Metro

joejdf — Thu, 22 Jan 2009 08:30:29 +0000

AT&T wanted to update the look and feel of its GoPhone prepaid phone. In this ad I focused on strong reader benefits and kept it short to stop them in their tracks.