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ba • english | minor • journalism
university of iowa
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strengths |
direct mail, point of sale, web content, corporate collateral, rich media scripts, print ads, banners
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organizations & awards |
direct marketing association (dma) • certificate in direct
interactive marketing
michael o’reilly
graphis • honorable mention
intersection for the arts • volunteer
fiction writer’s workshop • university of iowa
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freelance
copy writing and creative direction
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sprint pcs • anheuser-busch • uncle ben’s • sun microsystems • avaya • allbusiness • caffé classico foods • deutsch design works • red bricks media • trilibis mobile • jaypar • 555-1212.com • goaupair • cmea ventures.
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seismicom
2007 – current
senior copywriter |
understand our clients’ business and adapt copy style to each brand’s tone and voice. work in partnership with art directors to develop materials and big ideas. use marketing and promotions knowledge to develop client campaigns. present concepts and copy in internal meetings and give effective presentations to clients.
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ctb/mcgraw-hill
2005 – 2006
lead copywriter |
using writing best practices, develop content for all print and online sales and marketing materials including—direct/e-mail campaigns, advertising, events and conferences, yearly catalog and web sites. manage a team of outside writing resources. shepherd consistent brand voice and drive awareness and lead generation.
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gyro international
2003 – 2005
senior copywriter |
responsible for the consistency and excellence of a wide variety of marketing deliverables including—direct mail, e-mail, multimedia, case studies, brochures and web sites. effectively interfaced with client and internal team, including creative director and account managers. developed, documented and maintained the agency’s brand voice.
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unixinsider.com
1999 – 2002
executive editor |
instrumental in the launch of the site, from top- to low-level pages. managed a staff of 12 writers and editors. recognized and interpreted emerging marketplace trends. assigned and wrote stories accordingly. acted as the magazine’s representative at tradeshows, vendor product launches and expert panel discussions.
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the inter-city express
1997 – 1999
managing editor |
developed and assigned articles daily to a staff of reporters, columnists and freelance writers. edited articles for accuracy, relevance and flow. responsible for the strategic direction of the paper, from content development to circulation.
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business wire
1995 – 1997
editor/newsroom supervisor |
responsible for supervision and guidance of newsroom staff. edited and distributed press releases globally to major newspapers, television stations and databases via associated press and affiliate wire services. maintained client relationships including sun microsystems, hp and microsoft.
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