Here’s What Some of the People I’ve Worked for, and with, Have to Say About Me


“When starting a new business, you want an intelligent, highly skilled marketing strategist. Thank you Joe Franklin for helping me craft the marketing plan for my business. His demeanor is calm and his advice on point. Joe is a sincere person who’s first and primary concern is helping his clients grow their business. Use his services and you are guaranteed more success.”
–Vijay Pullur, Founder, SocialTwist [FMC client]

“Joe is engaged, collaborative and committed to his work, his colleagues and the clients he serves. He has a fresh eye to offer marketing initiatives of all types that is enhanced with solid experience in direct marketing and the full scope of the internet. Hope our paths cross again.”
– Andry Patrick, CEO, liveBooks & Pinhole Pro

“Joe is a creative, detail-oriented marketer who is effective at growing the bottom line. His ability to manage multiple campaigns across multiple brands and serve many constituencies in a dynamic environment is second to none. Joe is not only smart he is fun to work with! He is an energetic leader that makes his team feel as though they are working with him and not for him. I really enjoyed working closely with him.”
–Sheila Scott, Print Production Manager, Packaging at Apple (worked together at liveBooks, Inc.)

“When we originally hired Joe as our lead copywriter in Marketing Services, it became apparent that we got more than just a sharp writer. Joe quickly became an important member of the creative team by taking charge of our leading projects and steering them strategically as well as creatively. Joe worked with clients to develop out the thinking behind the execution of internal and external marketing campaigns, worked with designers to articulate the client vision in form and function, and lastly, partnered with production vendors to deliver projects with the finish of perfection that has become his professional hallmark. From every manner of corporate and banding video, to short and long form collateral, to lead-gen and awareness campaigns to internal recruitment and annual Sales Kick-Off material, Joe served as an ad-hoc creative director in my absence. I felt confident placing Joe in front of Riverbed’s senior leadership to articulate and sell-through our finest work. And he delivered. All with the enthusiasm, intelligence and spit and polish that is expected of a senior strategic and creative professional. Anyone would be lucky to have Joe Franklin on their team.
–Alex Grossman, Senior Director, Marketing Communications, Riverbed.

“Joe is way more than just an excellent copywriter; he’s also a highly skilled creative strategist and idea generator. As Sr. Designer I worked closely with Joe for nearly two years. Together we collaborated on a lot of great projects – from print to video and everything in between. Time after time he listened to my ideas, or viewed my designs, and was able to make suggestions that made the end product better. Often he would ask me for my input on a project he was working on, and I always felt free to speak my mind. Joe’s most interested in the end product, and understands that teamwork and collaboration are the best ways to make it great.”
–Emilio Casco, Senior Visual Designer at Sumo Logic (worked together at Riverbed)

“I brought Joe in to create content for the MOG app and got a lot more than I bargained for. Joe developed a customized marketing plan for our online music streaming service that was instrumental in our growth at a time when we were fighting for our survival. It was partially due to Joe’s thought leadership that prepared us for a buyout from Beats electronics. Through it all, I never got the impression from Joe that any of it was work. He lives to strategize and loves a challenge.”
–Andre Marinescu, former VP, Marketing, MOG (FMC client)

“Joe and his team at FMC were instrumental in helping us gain market share when we were in our early startup stage. They developed for us an engaging opening video that told our brand story and unique value proposition in just 60 seconds. Joe and his team are highly professional and just fun to be around. Without them I’m not sure Digit Whiz would be around today.”
–Kasey Brown, Owner, Digit Whiz (FMC client)

“Working with Joe on our 360° Marketing Map has been a very positive and pleasurable experience. He has a fantastic ability to understand our line of business and cull it into a customized plan that will help us grow. Joe helped us position [Saba] in a very noisy environment. He exceeded our expectations and the word got out that [Saba] is an important provider in the talent management solutions space. In addition, Joe has a very solid understanding of the social media landscape and has helped us tremendously in that area as well. If you’re in search of a marketing professional, you need look no further. I recommend Joe without any reservations.”
–Andrea Bassman, Business Development Manager, Human Concepts (FMC client)

“Joe and his team are my go-to marcom resource whenever I’m in need. An awesome person. Beautiful spirit. And a great asset to any high stress (or no stress) business environment. When I was CD at Gyro in San Francisco, he came in for a writer position and literally didn’t leave. That was 10 years ago and I continue to rely on Joe to help me with all manner of marcom strategies and tactics.”
– Corwin Stone, Creative Director, Active Network (FMC client)

“When I contacted Joe about my online business, ReelFeedback.com, it had barely started to take shape. His ideas and marketing insight really made the difference. Without Joe’s feedback and ideas my small business wouldn’t be where it is today. Very impressed!”
– Hans Brekke, Owner, Reel Feedback (FMC client)

“Joe’s writing chops are second to none. I’ve worked with him on numerous projects over the years, from direct mail to web to mobile apps. Regardless of the message and where it appears, he always comes up with interesting ways to engage the reader and drive conversions. Whenever I have an important project, I turn to Joe.”
– Andrea Bassman, Account Director, Hutner Group (FMC client)