THE SYMPTOM
MOST BRAND DECISIONS ARE BUILT ON ASSUMPTION.
The logo feels dated. The website doesn't reflect the business.
Leadership calls for a rebrand, and suddenly a six-month agency engagement is on the table based on a hunch.
Before you commit to that: has anyone asked the question nobody wants to answer? Do we actually know what’s broken?
In my experience, the truth is already in the building—but it’s buried under politics, assumptions, or a lack of data. I’m the independent read you need to surface that truth and turn it into a clear, actionable brief.
What's Missing
A SURVEY TELLS
YOU WHAT.
You can run a brand sentiment survey, a customer satisfaction score, a Net Promoter benchmark. Those tell you what people think. They don’t tell you what your brand actually says, how it compares to what the competition is saying, or where the real strategic gap is. There are no recommendations. Just data.
The Difference
I TELL YOU SO WHAT.
AND NOW WHAT.
The Brand Truth Assessment is a practitioner’s evaluation — not a data dashboard. I look at your brand the way a transformation lead looks at it: with pattern recognition, competitive context, and the experience of knowing what good looks like. Then I tell you what I see, and what to do about it. Strategy, not statistics. Recommendations, not reports.
What It Is
AN INDEPENDENT EVALUATION OF WHERE YOUR BRAND ACTUALLY STANDS.
It’s not a rebrand. It’s not a strategy engagement. It’s a diagnosis — an independent, practitioner-led evaluation of where your brand stands, what’s working, what isn’t, and what the competitive landscape actually looks like from the outside.
You’ll walk away with:
A clear picture of what your brand is actually communicating — versus what you think it’s communicating.
An honest competitive landscape analysis — where your brand sits, what your competitors are claiming, and where there's whitespace to own.
A prioritized set of recommendations — the strategic moves most likely to have the biggest impact, in order.
A formal written report — structured as a shareable document you can put in front of your leadership team or agency.
WHO IT’S FOR
SENIOR MARKETING LEADERS
SITTING ON A BRAND DECISION.
You’re convinced something is off with your brand. You can feel it. You just can’t prove it — or articulate it clearly enough to get budget approved, or an agency briefed, or a leadership team aligned.
You’ve inherited a brand from a previous leadership team or a merger — and you need an independent read on it before you commit to a direction. Not another internal opinion. An outside point of view from someone with the experience to back it up.
What It Is
How It Works
01
YOU COMPLETE THE INTAKE QUESTIONNAIRE
A structured document sent to you on booking, covering your brand’s current positioning, competitive landscape, and visual and verbal identity. Takes around an hour to complete. This is where the diagnosis begins — I’m already forming a point of view before we’ve spoken.
02
I DO THE RESEARCH
I review your brand against your competitive set — positioning, messaging, visual and verbal identity — and independently assess where you stand. No junior analysts, no offshore research. Just my pattern recognition, applied directly to your brand problem.
03
I BUILD THE ASSESSMENT
A formal written report — structured so you can share it with your leadership team, your agency, or your board. It covers current brand state, competitive landscape, whitespace opportunities, and prioritised recommendations. Delivered within 10 business days of receiving your completed questionnaire.
04
WE GET ON A CALL
A one-hour session to walk through the findings together — not to present, but to think. I’ll tell you what I see and you can push back, ask questions, and decide what to do with it. No pitch for what comes next. Just a clear-eyed conversation about your brand and where it needs to go.
THE INVESTMENT
$2500
10 Days
Delivered within 10 business days of your completed questionnaire.
Upfront
Fixed price, paid in full at booking. No surprises.
1 hour
One working session included. Your time with me, focused entirely on your brand.
Most brand problems aren't design problems. They're clarity problems. If you sense something is wrong but don't know what, this is step one to finding out.
Why Me
Not the version that sounds good in a board meeting. What the brand actually is — and what everything else has to be built from.
I’ve led global rebrands, managed agencies across three continents, presented work to boards and CEOs, and stood in enough rooms to know when something is right and when it’s convenient. The Brand Truth Assessment is my practitioner’s eye applied directly to your brand — no layers, no junior analysts, no frameworks that get in the way of the actual thinking.
Revenue impact from brand work
Years in brand & creative leadership
Clicks generated by a single category-creation campaign
FAQ
WHAT YOU’RE PROBABLY THINKING.
What do I get exactly?
A formal written assessment covering: current brand state (positioning, messaging, visual and verbal identity), competitive landscape analysis, whitespace opportunities, and prioritised recommendations. Plus a one-hour working session to walk through the findings.
How long does it take?
Delivered within 10 business days of receiving your completed intake questionnaire. The questionnaire itself takes around an hour. So from booking to delivery: 10 business days plus your time to complete the intake.
What if it leads to a larger engagement?
The assessment stands alone — it’s not a sales tool for what comes next. But if the findings point toward a larger engagement and you want to continue working together, that conversation is available. There’s no obligation built into the process.
Is this confidential?
Completely. Everything you share in the intake questionnaire and our working session is held in confidence. I don’t reference client work without explicit permission.
What if I’m an agency or enterprise software company?
The assessment is built for SaaS companies and enterprise software brands — which is where the majority of my experience lives. If you’re in an adjacent category and the brief is brand strategy-led, reach out and we’ll have a quick conversation before you book.
What if I’m not ready to commit yet?
That’s fine. Use the contact form to start a conversation. No pitch. No follow-up cadence. Just a direct exchange with someone who can tell you quickly whether this is the right step for where you are.
NOT READY TO COMMIT?
DIAGNOSE THE DRIFT
The Brand Drift Diagnostic is a free 10-point framework — the same logic I use to determine whether a brand is keeping pace with the business behind it. Run it yourself. Find the gaps. Know exactly what you're dealing with before you decide what to do next.
