Project
AVEVA WORLD
Client
AVEVA
Service
Global Event / Creative Direction
The situation
AVEVA World is the company’s largest annual moment — 3,400+ attendees representing more than 900 companies across 12 industries. My team was responsible for everything from concept and theme development through to full creative execution: signage, video, presentation support, demand generation, OOH, and offsite extensions. The 2024 event delivered 202 new logos (+461%), 245k social reach at 4x the weekly average, and sponsors at 115% of target.
The situation
AVEVA World is AVEVA’s flagship annual conference — the single biggest moment in the company’s marketing calendar. With 3,400+ attendees representing more than 900 companies across 12 industries, it’s not a product launch or a sales event. It’s a statement about who AVEVA is and what it believes about the future of industrial technology.| The brief for 2024 was comprehensive: concept, theme, and creative direction across every surface the event touches — signage, video production, presentation design, demand generation, social, OOH, and offsite extensions.
The Friction
An event at this scale has a problem that most brand campaigns don’t: it has to work for everyone at once. Customers, prospects, partners, press, analysts, executives, and sponsors all show up with different agendas and different measures of success. The creative system has to hold across a 152-session conference, an Executive Summit, an Innovation Zone with 76 booths, guided tours, inclusion programming, and a networking app generating tens of thousands of connections. The concept couldn’t be decorative. It had to be a genuine organizing idea — something that made the entire event feel coherent and purposeful, regardless of which corner of it you were standing in.
The Approach
We developed a “beam” concept built around AVEVA’s capacity to ignite moments of industrial ingenuity. The Generate Impact theme invited attendees to see themselves as agents of change — not consumers of technology, but people with the power to create something with it. From that single idea we built the full creative system: the main stage visual language, signage across the venue, social and digital assets, web and registration experience, video productions, and the OOH and offsite extensions that carried the event’s presence beyond the conference walls. My team executed across every channel while keeping the visual and tonal language consistent from the largest general session screen to the smallest breakout room signage.
The Outcome
The 2024 event delivered on every measurable dimension. 3,423 attendees — 2,844 of them customers and partners — with a 49% increase in customer and partner attendance year on year. 202 new logos attended, up 461% from the prior year. Social reach hit 245k, four times the weekly average. The Executive Summit drew 96 attendees, up 167% from 2023. Press attendance increased 37%. The networking app facilitated 24,936 contacts. Sponsors came in at 115% of target. 4.5 out of 5 customer satisfaction at the Executive Summit. 74% of breakout sessions were customer-led. 19 customer references filmed onsite for future use. The numbers tell a clear story: an event that grew significantly in scale, attracted meaningfully more new business, and delivered a commercial outcome well above what was planned.
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