I recently expanded my workspace for the dozenth time. I initially wanted a raw slab of native Puerto Rican wood, but the physics were too complex—fresh wood warps, sags, and requires constant maintenance. I opted for the practical path: a 74” plywood slab reinforced with a steel spine.

It’s a solid build, but it reminded me of a hard truth: no desk is meant to be static. It serves a purpose, adapts, and eventually gives way to something new.

For years, I tied my professional value to tenure. I once spent six years at one job, navigating two rebrands that felt like remodeling a house while living in it. By the second iteration, the creative exhaustion was real. When a mass layoff eventually hit, it wasn’t just a release; it was the demolition needed to clear the way for a new build.

That’s when I realized every project and role has a prime value window—a shelf life. This insight led me to fractional work, a win-win model built for impact over endurance.

For the brand, it’s concentrated power. You don’t need an architect living in the house for a decade. You need them to pour the foundation and ensure the structure is sound. As a fractional principal, I provide “Season 1” energy—my sharpest insights and most objective perspective—exactly when the stakes are highest. You get the builder when the building needs to happen, without the overhead or politics of the “slow years.”

For me, it’s perpetual flow. I thrive on the challenge of the build. Fractional work allows me to engage with fresh blueprints and diverse challenges, preventing the stagnation that creeps in during long tenures. Every client gets my most energized, un-cynical self.

I’ve traded tenure for intensity. My goal isn’t to be a permanent fixture; it’s to provide the “steel spine” that allows your team to thrive long after I’ve moved on to the next build.