Sage Rebrand

My team worked with our brand agency of record, Wolff-Olins, to create a new brand architecture. The visual identity was born from a signature gesture, the ‘Sage Flow’, which positioned us at the heart of everything a business does. The rebrand was a corporate-wide effort that spanned my global team working hand-in-hand with different Sage functional groups, including marketing, design, product and communications.  





The ‘Sage Flow’ inspired the rest of the identity, embodying a state of perpetual forward progress.

The new brand provided flexibility across communications, products and events.

Animations brought new life to key elements of our business.

The UI/UX design approach injected personality into our numbers-driven brand.

The iconography, custom illustrations, and warm gestures connect everything together.

Movement was a must have, as we’d been a static brand for too long.

Events graphics were playful and fun.

Dashes and dots provided a graphical element that supported typography.

AVEVA Product Photography

AVEVA “Moments” Campaign

Sage: UK ‘Elevate’ Campaign

Sage: Boss it

Sage: Invictus Games

Sage: Brand Campaign

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Sage: Brand Videos

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Sage: Internal Campaign

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