Sage customers, who are driven to make a difference for their families, their communities, and themselves, take a hero’s journey to achieve their entrepreneurial ambitions. We honored those ambitions, and told our story through theirs, with an integrated advertising campaign that raised unaided awareness 7 to 11 points in key metro areas throughout the US and UK. I helped devise a framework that enabled Sage to stand apart from the competition, and that was consistent at every point in the purchase journey—from broadcast video, to out of home, print, digital, social, and radio, and at every point of the sales funnel, from brand to demand.