My team recently partnered with the fine folks at Prophet, UK to devise a global brand campaign. Its core message: We spark our customers’ industrial ingenuity so they can shape a better tomorrow.
The campaign utilizes glowing outline shapes to represent the transformative moments of insight and inspiration that AVEVA makes possible. We see the light strands forming circles, windows and doorways, framing the customer whose ingenuity has just been unlocked. Elements include film, print, digital display, social and events, with each execution centering around these ‘moments’: when aspiration becomes impact; when believing becomes seeing; when imagination becomes innovation.
Print placements drive to our campaign landing page.
Our ‘hero’ brand film makes a bold impression. We cut it down to :30 and :10 spots, which we’re supporting with a healthy media buy.
Digital display features a mix of static and HTML 5 ads, like this one.
A campaign landing page delivers a consistent experience through the sales funnel.
Digital display units.
We extended the campaign to our global event, AVEVA World, which we separately themed “CONNECT YOUR WORLD”.
Animated speaker bumpers.
The main stage experience.