I’ve had varying levels of responsibility in the productions I’ve overseen while at Sage. For the UK ‘Elevate” campaign, which featured an $800k production budget and a $2 million media budget, I was lead creative. It was a bit nerve racking to be on the hook for an idea that included floating Sage Ambassador Peter Jones over the River Thames in a hot air balloon, but I trusted in the marketplace intelligence and creative process. ‘Elevate’ was based on the communication proposition of helping UK businesses perform at their best during the uncertain times surrounding Brexit. The campaign went live in February, 2020 across TV, radio, social media, content, digital display and search advertising.