Our objective was to develop an impactful, visually arresting campaign for the 2018 Invictus Games that celebrated military servicemen and women, while demonstrating Sage’s support for them—both at the games and in the world of business. We accomplished this with an event tagline of “Bravery Unbound”, and a double-exposure graphic approach that expressed athletes’ inner story. The campaign included a video that played at the event’s opening and closing ceremonies, out of home advertising throughout Sydney, display advertising, event signage, and more. With a media plan of $500K over four weeks, the campaign generated a 30% uptick in website impressions, a 65% increase in total leads, a 44% increase in marketing qualified leads, and a 225% increase in incremental pipeline value.