Not all videos are slick and costly. I was working on budget left over from photographing the entire men’s and women’s spring line of clothing when I scraped together enough money to produce 20 product videos highlighting Royal Robbins’ core products. There was no more cash for professional models, so I stood in and delivered the lines myself, using our designers’ fit mannequin to display the garments. Products that had the videos sold, on average, 20% better than those that didn’t.