The AVEVA “Generation i” campaign’s objective was to create a new market, Industrial Intelligence, and position AVEVA as the leader in that space. I worked with our in-house team and external agency of record to develop an updated brand positioning based on the idea. Together we refined the campaign strategy and concept territories, and developed the creative, which included CTV / online video, organic social, paid digital and a campaign landing page.

In its first six weeks Gen i has received over 10 million clicks, a 0.25% click-through rate (1.8x of benchmark), and an 80% video completion rate.