The AVEVA “Generation i” campaign was a refresh of the “Moments” campaign, which had been in market for two years and performed well. I worked with our in-house team and external agency of record to develop an updated positioning based on a new idea of “Industrial Intelligence”. Together we refined the campaign strategy and concept territories, and developed the creative, which included CTV / online video, organic social, paid digital and a campaign landing page.

In its first six weeks Gen i has received over 10 million clicks, a 0.25% click-through rate (1.8x of benchmark), and an 80% video completion rate.