IGNITE is Aveva’s global internal sales conference, which brings sales and marketing personnel together for three days of learning about the new products and solutions that will drive the next stage of the company’s growth. Our 2025 event, which was held in The Hague, was a huge success. I assigned co-creative leads across our design and video teams to deliver a harmonious experience across multiple venues, by supporting concepting, branding, signage, presentations, videos, and a hard rocking “Club Unlimited” event.