Sage is one of the UK’s largest technology companies, supporting more than 1 million businesses across the UK with technology that helps them to be compliant, stay organized, and get paid fast. I worked with my Sage brand team counterparts and the good folks at Wunderman Thompson to deliver ‘Boss It’, an integrated campaign that inspired the nation’s small businesses to be ambitious and confident; safe in the knowledge that they have the right technology at their fingertips. The campaign featured TV, OOH, DOOH, print, radio and social media including TikTok.