With an objective to supercharge revenue in the United Kingdom and United States, Sage made a multimillion dollar investment for a massive brand awareness campaign in these two regions. The effort included high profile TV, print, out-of-home, radio, and digital placements in key metros, including London, Southeast UK, Chicago, and San Francisco.
Requiring a mighty cross-functional effort to go into market in 2 weeks, my team collaborated with global marketing partners, field marketing, and our agency partners to deliver two world-class creative campaigns. We produced dozens of out-of-home boards, print ads, and digital banner assets. We also created six digital pre-roll videos, six new radio spots, and a broadcast TV spot. Finally, we collaborated with our content team to produce assets for campaign landing pages.