Royal Robbins is an established brand in the outdoor and travel clothing space, but after 25 years in business it needed to reinvigorate its image to attract a wider, younger demographic. I helped reposition them as a new-world heritage brand that takes users from the boardroom to the airport to the trailhead.

The project included a new messaging platform, visual identity and communication system, including a redesigned corporate logo, refreshed photographic approach, and iconography, all of which played out online, at events, and at point of sale.