Royal Robbins Digital

Outdoor + travel apparel company Royal Robbins had gone a decade without focusing on branding and marketing. As a result, its demographic had gotten older and its brand had gone stale. I helped them rejuvenate both by focusing on their 40 years of heritage and employing on-trend inbound marketing practices.

The story played out in a completely redesigned, responsive website, updated lifestyle and e-commerce photographic approaches, an inspirational blog and content strategy, engaging social media, consistent PR, and persistent ad retargeting.

Combined results included a 65% increase in year-over-year online revenue, a 43% increase in website traffic, a 50% increase in orders, and a 7% increase in average order values.


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